About Us

Michael Ciullo is a digital marketing thought leader with over two decades of experience driving growth, innovation, and transformation across B2C and B2B sectors. As Chief Executive Officer of Reachability, he brings a future-focused mindset to the agency’s vision and customer-centric strategies that drive meaningful growth for brands. With a career rooted in advertising and performance driven marketing, Michael has led high-impact omnichannel campaigns across search, social, programmatic advertising, and e-commerce. His strategic leadership has helped clients in healthcare, retail, food, automotive, real estate, and tech scale their digital presence and exceed revenue goals. Michael’s strength lies in bridging business development, brand strategy, and digital execution. He is a passionate advocate for challenging the status quo, pushing teams to think bigger, and leveraging technology to unlock new levels of engagement and conversion.

Cristina Conforti brings over 15 years of experience in client services, brand management, and integrated marketing to her role as Chief Commercial Officer at Reachability. A dynamic leader with a sharp eye for detail and a deep commitment to client success, Cristina oversees all account operations, ensuring strategic alignment, flawless execution, and long-term partnership growth. Her career spans a wide range of industries, including healthcare, dental, and lifestyle brands, where she has delivered high-impact omnichannel campaigns. Cristina is known for her collaborative approach, solution-oriented mindset, and ability to turn challenges into opportunities.

Todd Bailey is a creative strategist and production advisor who brings over a decade of hands-on experience in photo, video, and marketing to Reachability. He has directed high-impact brand shoots, led storytelling campaigns, and developed content strategies for growth-oriented companies across multiple industries.

At Reachability, Todd partners with the strategy and media teams to turn business goals into visual stories that resonate and perform. Whether launching a new product, scaling brand presence across social platforms, or revitalizing lifestyle content. He combines a storyteller’s intuition with a producer’s precision delivering not just stunning visuals, but strategic, performance-driven content designed to engage, convert, and scale.

Sanjay is a digital marketing and performance media expert with over 15 years of experience driving growth for consumer and e-commerce brands through search, social, and data-driven marketing strategies. As Director of Performance Marketing at Reachability, he leads the development and execution of integrated acquisition programs across SEM, SEO, GEO, Meta advertising, and analytics - focused on scaling customer acquisition, DTC, improving conversion rates, and maximizing return on ad spend (ROAS).

Sanjay manages high-impact campaigns across Google Ads, Meta platforms, and organic search ecosystems. His expertise spans keyword strategy, technical SEO, conversion optimization, audience targeting, and performance analytics, enabling brands to build scalable digital funnels that convert traffic into revenue. His strategic and analytical approach helps consumer brands accelerate online growth, improve marketing efficiency, and unlock new opportunities across the evolving digital commerce landscape.

Felicia Casale brings over 10 years of experience in digital marketing, client strategy, and performance-driven campaigns to her role as Digital Account Director at Reachability. A strategic leader with a strong foundation in the finance sector, managing digital initiatives for automotive, retail, and consumer brands, balancing compliance with creativity to deliver measurable growth.

At Reachability, Felicia oversees the strategic lead across key accounts, ensuring initiatives are aligned with client goals and backed by data. Experienced with omnichannel marketing, paid media, SEO, social, and web, and passionate about building meaningful partnerships that drive long-term growth.

Val brings a strong operations and project management background to her role as Operations Coordinator at Reachability, supporting the smooth delivery of digital marketing programs across a diverse client portfolio. Highly organized and process-driven, she helps keep timelines, deliverables, and communication aligned across internal teams and client stakeholders to ensure work moves efficiently from planning through execution.

Val coordinates day-to-day workflows across paid media, SEO, social, content, design, and web initiatives - managing schedules, approvals, and task routing while maintaining consistency and momentum across accounts. Detail-oriented and dependable, she is a key support partner to both the internal team and clients.