Client Overview

Industry: Healthcare

Services: Prostate Cancer Treatment, BPH Management, Robotic Surgery

Campaign Focus: Paid Search, Display Advertising, Yahoo Health Network

Client Background

The Center for Prostate Health is a specialized medical practice offering advanced treatments for prostate cancer, benign prostatic hyperplasia (BPH), and other urologic conditions. Known for its expertise in minimally invasive and robotic-assisted procedures, the center sought to enhance its digital presence and increase patient inquiries for its specialized services.

Challenge

• Limited online visibility for prostate health-related search terms
• High competition for paid search keywords from larger hospital networks and national providers
• Lack of awareness about advanced treatment options for prostate conditions
• Need for highly targeted patient acquisition strategies

Our Strategy

Our agency developed a data-driven paid media campaign to improve patient engagement and drive appointment requests.

1. Google & Yahoo Paid Search (PPC)

• Launched targeted Google Search and Yahoo Search campaigns to capture high-intent searches such as “prostate cancer specialist,” “BPH treatment near me,” and “robotic prostate surgery.”
• Implemented geo-targeting to focus on patients within a 50-mile radius of the practice.
• Developed high-converting ad copy emphasizing expertise, cutting-edge treatments, and patient outcomes.
• Utilized call extensions and site links to drive direct appointment scheduling.

2. Display Advertising on Local Media & Yahoo Health Network

• Ran programmatic display campaigns on leading New Jersey health and news websites.
• Partnered with Yahoo Health Network to reach men actively researching prostate health, treatment options, and cancer care.
• Designed educational banner ads featuring patient testimonials, treatment benefits, and physician credentials.
• Used remarketing campaigns to re-engage users who visited the website but had not scheduled an appointment.

3. Landing Page & Conversion Optimization

• Created custom landing pages for prostate cancer treatment, BPH management, and robotic surgery with clear calls-to-action like “Schedule a Consultation” and “Find Out If You’re a Candidate.”
• Integrated call tracking and lead forms to measure appointment requests and phone inquiries.
• Conducted A/B testing on ad creatives and landing page layouts to maximize conversion rates.

Results

• 45% Increase in Website Traffic: More prospective patients engaged with educational content and scheduling options.
• 28% Increase in Appointment Requests: Improved lead generation from search and display campaigns.
• 22% Reduction in Cost-Per-Click (CPC): Optimized ad bidding strategies improved efficiency.
• Expanded Brand Awareness: Display campaigns generated over 2 million ad impressions in target communities.

Conclusion

Through a strategic combination of paid search, display advertising, and Yahoo Health Network placements, our agency successfully enhanced digital visibility and increased patient inquiries for The Center for Prostate Health, positioning it as a leader in advanced prostate care.

About Reachability

Reachability specializes in digital marketing solutions for healthcare providers, helping medical practices expand their reach, engage patients, and grow their services through targeted paid media strategies.