Client Overview

Client: The Mariano Rivera Foundation

Industry: Nonprofit & Philanthropy

Focus Areas: Website Development, Custom Donation Page, Event Marketing, Social Media Marketing

The Mariano Rivera Foundation sought a comprehensive digital strategy to enhance its online presence, increase donor engagement, and drive event participation through an optimized website, custom donation platform, and social media marketing.

Challenges

• Outdated website with limited functionality and mobile responsiveness
• Lack of a seamless online donation experience to maximize contributions
• Limited digital marketing strategy for fundraising events
• Need for improved social media engagement to expand donor and volunteer networks

Our Strategy

1. Website Development & Custom Donation Page

• Designed and developed a fully responsive, user-friendly website
• Built a custom donation portal with secure payment processing and recurring gift options
• Integrated donor recognition features and impact stories to boost engagement

2. Event Marketing Strategy

• Developed targeted digital campaigns to promote fundraising events
• Created event-specific landing pages with registration and sponsorship details
• Utilized email marketing to drive ticket sales and donor participation

3. Social Media Marketing

• Developed a content strategy focused on storytelling and donor impact
• Managed social media campaigns to increase awareness and engagement
• Implemented influencer and brand partnerships to amplify reach

Results

• 60% Increase in Online Donations: Improved website and donation process drove higher contributions.
• Enhanced Event Attendance: Digital marketing campaigns increased ticket sales and sponsorship participation.
• 40% Growth in Social Media Engagement: Strategic content and influencer collaborations expanded reach.
• Streamlined Donor Experience: Custom donation platform led to higher conversion rates.

Conclusion

Through a strategic mix of website development, custom donation functionality, event marketing, and social media engagement, our agency successfully helped The Mariano Rivera Foundation increase its digital presence and donor contributions, creating a lasting impact for its philanthropic efforts.

About Reachability

Reachability specializes in digital marketing and website development for nonprofits and philanthropic organizations. We help brands expand their impact through optimized online experiences and targeted marketing campaigns.