About Us

Michael Ciullo is a digital marketing thought leader with over two decades of experience driving growth, innovation, and transformation across B2C and B2B sectors. As Chief Executive Officer of Reachability, he brings a future-focused mindset to the agency’s vision and customer-centric strategies that drive meaningful growth for brands. With a career rooted in advertising and performance driven marketing, Michael has led high-impact omnichannel campaigns across search, social, programmatic advertising, and e-commerce. His strategic leadership has helped clients in healthcare, retail, food, automotive, real estate, and tech scale their digital presence and exceed revenue goals. Michael’s strength lies in bridging business development, brand strategy, and digital execution. He is a passionate advocate for challenging the status quo, pushing teams to think bigger, and leveraging technology to unlock new levels of engagement and conversion.

With over 25 years of experience in strategic marketing, Lee Randolph brings a powerful blend of expertise across pharmaceuticals, biotech, and consumer brands. As Chief Commercial Officer, she leads the agency’s commercial strategy, helping clients navigate the complexities of omnichannel engagement, brand positioning, and digital innovation. Lee has spearheaded global and U.S. product launches across therapeutic areas, including rare disease, CNS, gastroenterology, and oncology. Her deep experience in pharmaceutical marketing spanning HCP, patient, caregiver, and payer engagement enables Reachability to craft impactful campaigns that drive results. Known for her ability to integrate strategy with execution, Lee partners with clients to maximize brand reach and market impact through data-driven insights and creative excellence. At Reachability, she is redefining digital advertising with a personal, results-focused approach, ensuring that brands stand out in a competitive landscape.

Cristina Conforti brings over 15 years of experience in client services, brand management, and integrated marketing to her role as Chief Ops & Accounts Officer at Reachability. A dynamic leader with a sharp eye for detail and a deep commitment to client success, Cristina oversees all account operations, ensuring strategic alignment, flawless execution, and long-term partnership growth. Her career spans a wide range of industries, including healthcare, dental, and lifestyle brands, where she has delivered high-impact omnichannel campaigns. Cristina is known for her collaborative approach, solution-oriented mindset, and ability to turn challenges into opportunities.