Client Overview

Industry: Healthcare

Services: Orthopedics, Interventional Radiology, Radiofrequency Ablation, Peripheral Arterial Disease

Campaign Focus: Paid Search & Display Advertising

Client Background

Holy Name Medical Center is a leading healthcare provider specializing in orthopedic services, interventional radiology, radiofrequency ablation, and peripheral arterial disease treatments. The client sought to increase patient inquiries, improve lead quality, and drive awareness for their specialized services.

Challenge

• Limited digital visibility in competitive medical search categories
• High cost-per-click (CPC) on medical keywords
• Low conversion rates from previous advertising efforts
• Need for targeted audience segmentation to reach patients in need of specialized care

Our Strategy

Our agency developed a highly targeted digital marketing campaign leveraging:

1. Google & Yahoo Paid Search (PPC)

• Optimized Google Ads & Yahoo Search campaigns with precise keyword targeting for orthopedic services, interventional radiology, radiofrequency ablation, and peripheral arterial disease.
• Implemented geo-targeting to reach patients within a 50-mile radius of the hospital.
• Developed high-intent ad copy focused on patient benefits, using keywords like "minimally invasive treatments" and "relief from chronic pain."

2. Display Advertising on Premium Networks

• Launched display ad campaigns on relevant medical websites, health blogs, and local news platforms.
• Used remarketing strategies to engage past website visitors and convert interest into appointments.
• Designed engaging banner ads featuring patient success stories and doctor testimonials.

3. Landing Page & Conversion Optimization

• Developed custom landing pages for each service with clear CTAs like “Book a Consultation” and “Find a Specialist.”
• Integrated lead forms & call tracking to measure appointment requests and phone inquiries.
• A/B tested different ad variations to optimize engagement.

Results

• 50% Increase in Click-Through Rate (CTR): Optimized ad copy and bidding strategies improved engagement.
• 27% Reduction in Cost-Per-Click (CPC): Improved quality scores and audience segmentation lowered ad costs.
• 35% More Patient Inquiries: Higher conversion rates led to increased appointment bookings.
• Expanded Brand Awareness: Display campaigns resulted in over 1.2 million ad impressions within the local market.

Conclusion

Through a strategic mix of paid search, display advertising, and conversion optimization, our agency successfully helped Holy Name Medical Center increase patient engagement and maximize digital marketing ROI.

About Reachability

Reachability specializes in digital marketing and website development for nonprofits and philanthropic organizations. We help brands expand their impact through optimized online experiences and targeted marketing campaigns.